Mobile and broadband marketplace

Industrial vehicle manufacturer

Industrial vehicle manufacturer

Industrial vehicle manufacturer

Industrial vehicle manufacturer

Re-thinking a buying experience as a starting point of a new brand strategy

Innovating through a new way of working

Innovating through a new way of working

Innovating through a new way of working

Innovating through a new way of working

We supported the UAE’s largest mobile services marketplace in redesigning their online experience to improve their conversion rate. Thanks to an initial UX assessment, we’ve been able to define the user experience as the reason for the service to be perceived as unreliable, thus not effective enough in leading to the desired conversion rate. The team worked on the redesign of the buying journey to engage prospects and guide them to the discovery of the best solution. 
We supported a leading global industrial vehicle manufacturer in the start-up of their Digital Lab with the aim of both accelerating the time to market of innovative solutions and creating capabilities such as people/customer-centricity and agility. The initial focus of the Digital Lab was to re-think the buying experience for a fast-changing customer base, leveraging digital tools to support the transition from a purely transactional experience to a more relational experience.
We supported a leading global industrial vehicle manufacturer in the start-up of their Digital Lab with the aim of both accelerating the time to market of innovative solutions and creating capabilities such as people/customer-centricity and agility. The initial focus of the Digital Lab was to re-think the buying experience for a fast-changing customer base, leveraging digital tools to support the transition from a purely transactional experience to a more relational experience.
UAE’s largest mobile services marketplace had a very poor conversion rate. Thanks to the initial analysis phase, its poor user experience came out as the reason to be perceived as unreliable, thus ineffective in terms of conversions. The team worked on the redesign of the buying journey to engage prospects and guide them to the discovery of the best solution.
We supported a leading global industrial vehicle manufacturer in the start-up of their Digital Lab with the aim of both accelerating the time to market of innovative solutions and creating capabilities such as people/customer-centricity and agility. The initial focus of the Digital Lab was to re-think the buying experience for a fast-changing customer base, leveraging digital tools to support the transition from a purely transactional experience to a more relational experience.

__

__

__

__

__

Analysis and assessment
Customer Experience Strategy
Brand strategy
Design and Development

Business Strategy and Modeling
Business Transformation
Digitalization
Design and Development
Change Management

Business Strategy and Modeling
Business Transformation
Digitalization
Design and Development
Change Management

Analysis and assessment
Customer Experience Strategy
Brand strategy
Design and Development

Business Strategy and Modeling
Business Transformation
Digitalization
Design and Development
Change Management

Mobile and broadband marketplace 1
Mobile-and-broadband-marketplace-MOBILE

Tailoring our approach to a distributed team

An outside-in approach

An outside-in approach

An outside-in approach

An outside-in approach

We collaborated closely with the client team, located in Dubai, Poland, London and India, working as an innovation partner to collaboratively define a consistent and modern design solution, following and applying state of the art UX patterns and interaction models, tailoring our approach in order to best fit the client’s needs, timeline and preferences. After the concept definition, we delivered the new design solution during 4 agile sprints.

We brought an innovative, external point of view, adding to the mix our experience from similar projects in other industries, and contributing to create a culture focused on customers and the employees who interact with them across the entire customer journey.

We brought an innovative, external point of view, adding to the mix our experience from similar projects in other industries, and contributing to create a culture focused on customers and the employees who interact with them across the entire customer journey.

We brought an innovative, external point of view, adding to the mix our experience from similar projects in other industries, and contributing to create a culture focused on customers and the employees who interact with them across the entire customer journey.

We brought an innovative, external point of view, adding to the mix our experience from similar projects in other industries, and contributing to create a culture focused on customers and the employees who interact with them across the entire customer journey.

Going the extra mile 

Working as an Innovation Partner

Working as an Innovation Partner

Working as an Innovation Partner

Working as an Innovation Partner

We didn’t limit ourselves to work towards the objective of increasing the conversion rate, but looked beyond the request. By leveraging the benchmark activities, we completely re-though and re-designed the platform in order to improve the experience and make it competitive on the market.

We formed a joint, cross-functional team with the client, working side-by-side while collaboratively shaping a new way of working that would fit within the company culture. In parallel, we supported the creation of an in-house design team, preparing it to take over the key work-streams.

We formed a joint, cross-functional team with the client, working side-by-side while collaboratively shaping a new way of working that would fit within the company culture. In parallel, we supported the creation of an in-house design team, preparing it to take over the key work-streams.

We formed a joint, cross-functional team with the client, working side-by-side while collaboratively shaping a new way of working that would fit within the company culture. In parallel, we supported the creation of an in-house design team, preparing it to take over the key work-streams.

We formed a joint, cross-functional team with the client, working side-by-side while collaboratively shaping a new way of working that would fit within the company culture. In parallel, we supported the creation of an in-house design team, preparing it to take over the key work-streams.

Mobile and broadband marketplace 2
MOBILE-1

From the opportunity to the solution

From the opportunity to the solution

From the opportunity to the solution

From the opportunity to the solution

From the opportunity to the solution

The outcome was a detailed concept design and brand new design system, delivered in 4 agile sprints in collaboration with the client. We also designed a new brand strategy e prepared a set of guidelines, so that the following teams working on the platform don’t need a handover or onboarding to be fully operational and up-to-date.

The outcome was a detailed concept design and brand new design system, delivered in 4 agile sprints in collaboration with the client. We also designed a new brand strategy e prepared a set of guidelines, so that the following teams working on the platform don’t need a handover or onboarding to be fully operational and up-to-date.

The outcome was a detailed concept design and brand new design system, delivered in 4 agile sprints in collaboration with the client. We also designed a new brand strategy e prepared a set of guidelines, so that the following teams working on the platform don’t need a handover or onboarding to be fully operational and up-to-date.

The outcome was a detailed concept design and brand new design system, delivered in 4 agile sprints in collaboration with the client. We also designed a new brand strategy e prepared a set of guidelines, so that the following teams working on the platform don’t need a handover or onboarding to be fully operational and up-to-date.

The outcome was a detailed concept design and brand new design system, delivered in 4 agile sprints in collaboration with the client. We also designed a new brand strategy e prepared a set of guidelines, so that the following teams working on the platform don’t need a handover or onboarding to be fully operational and up-to-date.

Mobile and broadband marketplace 3
MOBILE

Key activities

Key activities

Key activities

Key activities

Key activities

UX/ UI Assessment
Benchmarking
Archetypes Definition
Concept Design

UX/ UI Assessment
Benchmarking
Archetypes Definition
Concept Design

Detailed UX/UI Design
Design System
Brand Guidelines
Prototyping

Detailed UX/UI Design
Design System
Brand Guidelines
Prototyping

Jobs