Telecom company
Telecom company
Supporting the transition from retail to digital
Supporting the transition from retail to digital
Supporting the transition from retail to digital
We supported a EU-based telecom in the definition of a new digital strategy to effectively engage prospects and customers across all of the phases of their journey: from awareness to selection and from purchase to support. After evaluating and prioritising different scenarios, we collectively decided to focus on the re-design of the digital sales funnel on their web portal, while at the same time create a design language system for all of the digital touchpoints.
Spark Reply supported a EU-based telecom in the definition of a new, digital strategy to effectively engage prospects and customers across all of the phases of their journey: from awareness to selection and from purchase to support. After evaluating and prioritising different scenarios, we collectively decided to focus on the re-design of the digital sales funnel on their web portal, while at the same time create a design language system for all of the digital touchpoints.
Spark Reply supported a EU-based telecom in the definition of a new digital strategy to effectively engage prospects and customers across all of the phases of their journey: from awareness to selection and from purchase to support. After evaluating and prioritising different scenarios, we collectively decided to focus on the re-design of the digital sales funnel on their web portal, while at the same time create a design language system for all of the digital touchpoints.
We supported a EU-based telecom in the definition of a new digital strategy to effectively engage prospects and customers across all of the phases of their journey: from awareness to selection and from purchase to support. After evaluating and prioritising different scenarios, we collectively decided to focus on the re-design of the digital sales funnel on their web portal, while at the same time create a design language system for all of the digital touchpoints.
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Service Design
Business Design
Design and Development
Service design
Business design
Design and development
Service design Business design Design and development
Service Design
Business Design
Design and Development
Agile sprints
Agile sprints
Agile sprints
We ran an agile, iterative program organised in two-week sprints, with the strategy, design and development team working side-by-side from our studios. We focused the sprints on the core of our client’s offering - bespoke mobile usage plans for Global Citizens - and involved target users in the process to collect their feedback along the way and refine our direction accordingly.
We ran an agile, iterative program organised in two-week sprints, with the strategy, design and development team working side-by-side from our studios. We focused the sprints on the core of our client’s offering - bespoke mobile usage plans for Global Citizens - and involved target users in the process to collect their feedback along the way and refine our direction accordingly.
A cross-functional team
A cross-functional team
A cross-functional team
In order to create a delightful customer experience that not only resonates with customers’ actual needs but which is also aligned to current and future business needs, we worked very closely with a broad team of internal stakeholders ranging from marketing to customer care to IT. This collaborative approach ensured alignment across different internal functions without compromising on the speed of the execution.
In order to create a delightful customer experience that not only resonates with customers’ actual needs but which is also aligned to current and future business needs, we worked very closely with a broad team of internal stakeholders ranging from marketing to customer care to IT. This collaborative approach ensured alignment across different internal functions without compromising on the speed of the execution.
In order to create a delightful customer experience that not only resonates with customers’ actual needs but which is also aligned to current and future business needs, we worked very closely with a broad team of internal stakeholders ranging from marketing to customer care to IT. This collaborative approach ensured alignment across different internal functions without compromising on the speed of the execution.
Design language system
Design language system
Design language system
The initial output of this engagement was a fully responsive web portal designed and developed leveraging re-useable templates, modules and components to ensure consistency in the experience and scalability of the solution moving forward.
The initial output of this engagement was a fully responsive web portal designed and developed leveraging re-useable templates, modules and components to ensure consistency in the experience and scalability of the solution moving forward.
The initial output of this engagement was a fully responsive web portal designed and developed leveraging re-useable templates, modules and components to ensure consistency in the experience and scalability of the solution moving forward.
Key activities
Key activities
Key activities
Stakeholder Interviews
Industry Benchmarking
Customer Journey Mapping
Concept Design
Concept Validation with Customers
Stakeholder Interviews
Industry Benchmarking
Customer Journey Mapping
Concept Design
Concept Validation with Customers
Stakeholder Interviews
Industry Benchmarking
Customer Journey Mapping
Concept Design
Concept Validation with Customers
Detailed UX/UI Design
Design Guidelines
Front-end Development
Testing
Detailed UX/UI Design
Design Guidelines
Front-end Development
Testing
Detailed UX/UI Design
Design Guidelines
Front-end Development
Testing