We supported INX, a digital asset trading startup, in conceptualising and designing a secure platform for buying, selling, transferring, and storing different types of digital assets (cryptocurrencies and digital securities) in one single space. digital platform for +65

Delivering outcomes and establishing a strategy

• Qualitative user research to better understand professional traders' and novices' needs, challenges and drivers.
  
• A seamless experience concept to trade both digital securities (as de-fi assets) and crypto (as ce-fi assets) in the same platform with a unique onboarding.
  
• Validated UX flows and design language to set the basis of development implementation.
  
• Product and go-to-market strategy aligned with the overall company vision.