Mobile and broadband marketplace

Re-thinking a buying experience as a starting point of a new brand strategy


Analysis and assessment

Customer Experience Strategy

Brand strategy

Design and Development


Re-thinking a buying experience as a starting point of a new brand strategy

We supported the UAE’s largest mobile services marketplace in redesigning their online experience to improve their conversion rate. Thanks to an initial UX assessment, we’ve been able to define the user experience as the reason for the service to be perceived as unreliable, thus not effective enough in leading to the desired conversion rate. The team worked on the redesign of the buying journey to engage prospects and guide them to the discovery of the best solution.

Mobile and broadband marketplace 1

Tailoring our approach to a distributed team

We collaborated closely with the client team, located in Dubai, Poland, London and India, working as an innovation partner to collaboratively define a consistent and modern design solution, following and applying state of the art UX patterns and interaction models, tailoring our approach in order to best fit the client’s needs, timeline and preferences. After the concept definition, we delivered the new design solution during 4 agile sprints.

Going the extra mile

We didn’t limit ourselves to work towards the objective of increasing the conversion rate, but looked beyond the request. By leveraging the benchmark activities, we completely re-thought and re-designed the platform in order to improve the experience and make it competitive on the market.

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Tailoring our approach to a distributed team

The outcome was a detailed concept design and brand new design system, delivered in 4 agile sprints in collaboration with the client. We also designed a new brand strategy e prepared a set of guidelines, so that the following teams working on the platform don’t need a handover or onboarding to be fully operational and up-to-date.

Mobile and broadband marketplace 3