We have partnered with UnipolMove to turn their innovative vision for mobility into reality: a new app, a stand-alone, comprehensive gateway to access Unipol's mobility and vehicle-related services.

In doing so, we've taken a significant step towards redefining the entire UnipolMove mobility experience, making it even more seamless and integrated.

Throughout the entire developing process of this innovative product service, from defining the initial concept to its successful launch, we've been a close partner to UnipolTech, the technological powerhouse of the Unipol Group to build a new user experience that is optimized and rooted in the UnipolTech IT infrastructure. 
 
Our ultimate goal was to seamlessly integrate UnipolMove’s existing vehicle and mobility-related services portfolio with new cutting-edge features, turning a fragmented offering into a unified ecosystem within a single app.

This upgrade of UnipolMove's digital product lineup is set to strengthen its position as a trusted partner that supports mobility at 360 degrees.

Combining UnipolTech's technological capabilities with our strategic vision, we have created a robust platform that enhances user experience and sets new standards in the mobility sector.

Service design

The expansion and integration of features and services demanded a detailed service design phase, moving from macro to micro, from strategy to details. This ranged from creating a service blueprint grounded in user needs, incorporating UnipolMove's strategic business objectives, to mapping out the customer journeys of different user archetypes.

A new style, a fresh look for UnipolMove

We crafted a design language and interaction framework that is both simple and minimalist, building thoughtfully on the core principles of the previous design system. Our strategy focused on transforming the aesthetic in a revolutionary manner, yet without undermining its foundational elements.