We supported SecureSeniorConnections in launching an online digital platform tailored for older adults

We supported SSC (Secure Senior Connections) in launching an online digital platform tailored for older adults in the United States with the goal of reducing loneliness and promoting a happier and healthier life by connecting like-minded users both virtually and in the real world.

We worked from the get-go as a single group with a team of elderly design and gerontology experts, merging their expertise in the older adult market with our own expertise in building digital products and services.
The first outcome of this close collaboration was the identification of a target customer archetype and a clear value proposition that convey both functional and emotional value to prospective users.